Build your startup on structure —not chaos.
I partner with founders to design scalable financial architecture, build AI-native platforms, and engineer SEO-ready growth infrastructure — so your product can ship fast and scale cleanly.
Reporting-ready foundations early (accounts hierarchy, KPIs, dashboards).
AI + automation designed as infrastructure — not a bolt-on.
Clean site architecture that ranks and converts over time.
What you get (and why it compounds)
Startups don't fail from lack of features — they fail from messy structure, weak data, and unclear visibility. We build the foundations that compound.
Financial & Data Architecture
Chart of accounts hierarchy, reporting structures, KPIs, and clean data models — so decisions are clear from day one.
- • Scalable account structure
- • KPI / reporting dashboards
- • Clean data modeling
AI-Native Product Delivery
MVP to production systems — built with modern architecture, automation, and maintainability from day one.
- • Next.js + Supabase platforms
- • AI workflows + automations
- • Secure, scalable backend patterns
SEO & Growth Infrastructure
Structured pages and technical foundations that rank and convert — without constant rebuilds.
- • Information architecture
- • Technical SEO + performance
- • Conversion-first landing pages
Built by a Chartered Accountant who engineers systems.
Most “AI builders” understand features. I focus on structure — financial visibility, clean data models, and scalable architecture — so your startup can grow without rewrites.
Reporting-ready foundations: accounts hierarchy, KPIs, and decision-grade dashboards.
Clean architecture that supports scale, security, and maintainability from day one.
SEO and information architecture designed to rank and convert without constant rebuilds.
The Structured Scale Framework
A simple model I use with founders to move fast without creating chaos. Build the right foundations, ship clean, then scale with visibility.
Structure
Define the financial and data model early: chart-of-accounts hierarchy, KPIs, and clean entities — so reporting stays simple.
Ship
Build the MVP with scalable patterns: auth, payments, admin, and the workflows that make the product usable — fast.
Scale
Add leverage: automations, AI workflows, dashboards, and SEO infrastructure — so growth compounds instead of adding overhead.
Example: a SaaS MVP structured for scale (6-week build)
This is the type of structure we create early so founders can move fast now — and avoid painful rewrites later.
The problem
Founder needs an MVP with auth, payments, admin, and reporting — but doesn't want a messy data model that breaks when revenue grows.
- • Launch deadline: 6 weeks
- • Needs reporting visibility
- • Must support future add-ons
The structure
Define clean entities + financial structure first, then build the MVP with scalable patterns.
- • Data model + permissions
- • Accounts hierarchy + KPIs
- • Admin dashboard + audit trail
The result
MVP shipped fast with clean foundations: reporting-ready data, growth infrastructure, and room to scale.
- • Launch-ready MVP
- • KPI visibility from day one
- • SEO-ready page structure
Fast execution — with the right guardrails
You move quickly, but we keep structure tight so scale doesn't become a rewrite.
Define the product, constraints, and success metrics.
Financial/data architecture before features multiply.
Launch with clean, scalable patterns.
Iterate with visibility: KPIs, analytics, SEO growth.
Want a realistic MVP plan?
Share what you're building and your timeline — I'll suggest next steps, a delivery plan, and the right architecture.